Fashion’s Night Out – Do it for the People
New York's Fashion Week officially known as Mercedes-Benz Fashion Week kicks off on Thursday with a very simple message for style-conscious consumers -- spend, spend, spend. Designers are hoping to inspire consumer confidence as they reevaluate how the industry operates during the worst U.S. recession in some 70 year. The semi-annual Fashion Week in New York -- followed by fashion weeks in London, Milan and Paris -- is aimed at retailers and media to look at upcoming fashion but consumers have to wait six months for the new styles.
In New York, fashion is the second largest industry behind finance. The city is headquarters to more than 800 fashion companies, employing 175,000 people and generating $10 billion in total wages. With U.S. unemployment at 9.7 percent, a 26-year high, consumers have pulled back dramatically on spending. The average U.S. consumer purchased 64 articles of clothing and seven pairs of shoes in 2008, down from 67 articles of clothing and eight pairs of shoes in 2007, according to the American Apparel and Footwear Association.
More than 60 designers will be showing at Mercedes-Benz Fashion Week -- roughly the same number as those who showed fall and winter lines last February. Detailed schedule available @ the official event’s website: http://www.mbfashionweek.com/newyork/spring2010/schedule/index.html http://www.mbfashionweek.com/newyork/spring2010/schedule/index.html
U.S. designer Marc Jacobs said his show would be less elaborate and he is offering items at a broader price range. "We're all just trying to be a little more responsible," Jacobs said. "We have just tried to offer more, so that there's more possibility for more people to afford things."
To try to get consumers shopping, New York's fashion shows kick off with "Fashion's Night Out" on Thursday, an initiative by U.S. Vogue magazine editor Anna Wintour. "The most important thing is to get people into the stores shopping and feeling good about it," Wintour told Reuters. Vogue is organizing stores to stay open late to "celebrate fashion" in New York, Britain, Greece, Italy, Russia, France, Brazil, India, Spain, China, Germany, Japan and Taiwan. The event aims to get people shopping now, even though the styles shown will not be in stores for months.
The first evening of New York Fashion Week, Fashion's Night Out will encompass festivities galore— from inventive window displays to model and celebrity appearances. Champagne may flow; hors d'oeuvres may be passed. Rumors of musical performances, downtown barbecues, shoe capsules, limited-edition rings, and sweepstakes abound. Apparently there will be makeovers, brow bars, and haircut stations at sundry spots, too.
If you're still scrambling to set your itinerary for Fashion's Night Out, you have a few more options to consider. Shop until 11 p.m. at either Miu Miu's 57th Street or Prince Street outposts--but if you're up for braving the uptown crowds, your efforts will be rewarded with a DJ set by Brit darling Alexa Chung. Donatella Versace herself will be partying the night away at Versace...but alas, it will be the Milan boutique (désolée, New Yorkers). However, the brand won't be lacking for star power on this side of the pond: Ciara, Taylor Momsen, Chanel Iman, Amy Sacco, and Lauren Santo Domingo will all be holding court at Versace's 5th Avenue boutique, dancing to tunes provided by the Misshapes.
Ralph Lauren stores all over the city (yep, that's 9 different shops) will be celebrating the retail initiative with sweet treats from cupcakes to Veuve to Nacho Figueras, who'll host the party at the men's store on Bleecker Street. Ralph's biggest bash, though, will be held at the Ralph Lauren Rhinelander Mansion on Madison Avenue, with a preview and auction of selected works from the New York Academy of Art. David Lauren, Eileen Guggenheim, Live Schreiber and Eric Fischl will host, though the RL team is expecting the likes of Camilla Belle, Bar Refaeli, Blake Lively, Elettra Rossellini, Ubah Hassan, Filippa Hamilton and more making appearances partout, so keep those eyes open!
Tommy Hilfiger will also go all out with four different fêtes: at the Bleecker Street store, the Denim store on Broadway, the SoHo store, and another at Macy's Herald Square. Music lovers of all ilks will be able to take their picks: jazz at Macy's with Michael Fredo (and an appearance by Tommy himself), Tim Brantley on Bleecker, The Beach Girl5 at Denim, and Caitlin Crosby in SoHo.
And yes, you better go to these parties in your new, official Fashion’s Night Out tee, the charitable item that is dedicated to support National September 11 Memorial and Museum.
And for you fashionistas, if this is not enough, get your gal pals together and get ready to say goodbye to summer in style! At Shecky’s Girls Night Out at the Puck Building, you'll be treated to the must-have fashions of the season, delicious cocktails and food pairings, fall-fabulous beauty treatments and much more. Best of fall, er-all, you'll take home one of our famous goodie bags, filled to the brim with glamorous goodies and freebies!