He’s a singer/songwriter who truly embodies the honesty and fresh, organic soulfulness that’s been in relatively short supply of late in contemporary music. Now that sounds like a pretty tall order for a newcomer to fulfill. However, the New Orleans native is very much up to the task. In fact, you’ve no doubt heard his work: he co-wrote Chris Brown’s “Crawl” and has penned songs for Justin Bieber (“That Should Be Me”) and Britney Spears (“Kill The Lights”), among others. And his growing fan base includes none other than Beyoncé, who selected James to appear in her “Run the World” video.
James’ real-deal approach to music and—more important—the craft of singing are the main attractions on his upcoming mix tape and album of the same name: “Made to Love.” Both mark the singer/songwriter’s debut on Mercury/Island Def Jam via New Age Rock Star Records (NARS), the label helmed by award-winning producer Danja (Mariah Carey, Keri Hilson) and long-time collaborator / mixing engineer Marcella Araica (Madonna, Pink, Timbaland).
“This isn’t a fad for me,” declares James. “I’m willing to go wherever with this because music is everything to me. This is my world and how I see it. My music speaks for me in a way that’s relatable and truthful.”